How to Live by the I Don’t Give an F Plan


I live by what I call the I Don’t Give an F Plan—and if you want to feel free, unencumbered, and empowered, this is the plan for you too.

Living by the I Don’t Give an F Plan means not worrying about what others think. It means letting go of how others may judge you or perceive you for how you live. It means living in accordance with what makes you happy and what makes you who you are.

It means feeling free to be your perfectly imperfect self.

I started living consistently by this plan when I was writing The Authenticity Principle. In doing the deep self-reflection work required to write the book, I realized that even though I had come a long way in living authentically since my younger years, I was still holding back in certain areas because I feared the judgment of others.

But I didn’t want to hold back anymore—I wanted to live the way I wanted to live in every way possible. I wanted to stop giving an F. So I did.

Watch the video above to hear my story and learn how you, too, can stop giving and F—and start living.