My Book


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In a society that pushes conformity, how can you courageously choose to be who you really are—with yourself, in your relationships, and at work—despite the fear of judgment?

In her Amazon bestseller The Authenticity Principle, award-winning leadership and diversity expert Ritu Bhasin gives you the tools to make this happen. Combining the latest neuroscience, leadership, diversity, and mindfulness research with a wealth of practical exercises, Bhasin unveils a cutting-edge framework for living and leading more authentically. She also reveals inspiring insights from a range of leaders who have overcome barriers to being authentic – including her own personal journey from lawyer to entrepreneur.

Developed after years of working with global leaders and organizations, the book has at its core the transformational concept of the Three Selves. This new way of understanding authenticity will empower you to fearlessly and strategically choose how and when to show up as your Authentic Self and your Adapted Self, leaving behind your Performing Self.

Ritu Bhasin shows that choosing to live authentically is the most important step you can take to thrive in your personal life, your relationships, and your career.  More than just a call to “be yourself,” The Authenticity Principle is a rallying cry to disrupt the status quo, bring your differences into the light, and help others do the same.

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Praise for The Authenticity Principle

"I had the pleasure of reading an advance copy of this book and was blown away. I read a lot of business and centered self-help books and Ritu Bhasin has written something quite special here. I love the work of Brené Brown, Liz Gilbert, and Sheryl Sandberg; Ritu Bhasin fits right in with them while also centering the needs of people of color and other minority communities. It was so wonderful to read a book that encourages me to be my truest self while acknowledge the oppressive systems that make that difficult. This is a book I will read again and again." — Leonicka Valcius, Chair of The Festival of Literary Diversity

"At a time when many of us want to be more inclusive of others but don’t know how to make it happen, The Authenticity Principle is essential reading. Ritu Bhasin provides a highly practical and realistic action-plan for leaders to revolutionize how they lead their organizations and their teams, with authenticity as a guiding principle. This book is guaranteed to change how you think about yourself and those around you, while giving you the edge you need to be an inclusive leader in today’s world." — Bill Thomas, Global Chairman, KPMG International

"Relatable right from the first page, The Authenticity Principle is an honest and thoughtful immersion into what it truly means to be ‘The Other’ and how happiness comes with embracing your true self with not only open arms, but an open heart. A definite must-read for all!" — Deepa Mehta, award-winning director and screenwriter

Download a chapter of The Authenticity Principle here!