Ritu Bhasin
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Communications & Digital Marketing Manager

Communications & Digital Marketing Manager

 
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Communications & Digital Marketing Manager

Job Posting: Communications and Digital Marketing Manager

bhasin consulting inc. seeks a passionate, talented content creator and digital marketer to spearhead the exciting next phase of growth for our digital platforms.

Reporting to the President—a dynamic global public speaker, social justice advocate, consultant, and author—the Manager will be responsible for managing and growing the ritubhasin.com brand: a personal development platform that provides empowerment tools and strategies to women, people of colour, and others who face barriers to personal and professional growth. The brand is targeted at both US and Canadian markets.

The Manager will also be responsible for maintaining marketing and communications activities for bhasin consulting inc.’s consulting services.

Description of Role

The Manager will develop, oversee, and execute all strategy, branding, marketing, communications, and content creation activities for the ritubhasin.com and bhasin consulting inc. brands.

  • ritubhasin.com (80% of role)
    • Content Creation, Social Media Management, and Digital Advertising
      • Create and maintain ongoing content, social media, and digital advertising calendar
      • In collaboration with the President, strategize, create, and publish a range of original content including videos, social media, blog posts, e-newsletters, podcasts, website content, and digital products
      • Track and interpret digital analytics and implement recommendations
         
  • Event Management
    • Strategize and execute 3-4 branded personal development events per year with the aim of gaining market insights and growing the digital audience, including the following activities:
      • Secure sponsorship
      • Create and execute digital marketing campaigns
      • Plan event program
      • Engage audience in post-event digital activities including surveys, e-newsletters, targeted ads, contesting, and more
         
  • Profile Development
    • Determine and leverage opportunities to boost the President’s professional profile, including the following activities:
      • Award applications
      • Board appointments
      • Public speaking
      • Media (including writing articles, writing and circulating press releases, and more)
         
  • Vendor Management
    • Secure and manage relationships with a range of vendors and service providers including branding consultant, speaker’s agents, publicists, photographers, graphic designers, publishers, videographers and editors, and more
       
  • Book Development
    • Work closely with the President on logistical and content-related matters for her upcoming personal development book including the following activities: assist with securing a book agent and publisher, conduct research, and provide guidance on content development and market positioning
    • Support continued promotion and sales activities for the President’s first book, The Authenticity Principle

bhasin consulting inc (20% of role)

  • Marketing & Communications
    • Maintain bhasinconsulting.com
    • Capture and leverage client testimonials
    • Create monthly e-newsletter
    • Design and update marketing materials
    • Identify & leverage promotional opportunities at events
    • Create written materials and develop marketing campaigns to promote bhasin consulting inc.’s corporate events, product launches, and other special projects

Qualifications

  • Undergraduate degree (or higher) in any field
  • Continuing education, coursework, or certification in digital marketing areas an asset
  • 5 years marketing, communications, and digital marketing experience (or equivalent)
  • Superior writing, editing and proofreading skills
  • Excellent understanding of current digital marketing best practices
  • Experience producing a range of digital content: videos, blog posts, podcasts, photos, and more
  • Intermediate level skills in Adobe Creative Suite (Photoshop and InDesign; Premiere an asset)
  • Experience with Google Analytics, WordPress, Squarespace, Hootsuite, Agorapulse, CRM systems and other digital marketing technologies a strong asset
  • An interest in or (better yet) a passion for discussing issues around racism, sexism, and other forms of marginalization
  • Experience working closely with a senior executive, including the ability to work both in collaboration and independently
  • Excellent organizational skills and attention to detail
  • Flexible, adaptable, resourceful, and able to juggle multiple priorities in a fast-paced environment

Please note: If you feel like you are a good match for this position but do not meet all of the above criteria, you are still encouraged to apply. A combination of skills and experience will be considered.

Compensation

  • Competitive with market (salary, HSA, paid vacation, and possibility of incentive/performance bonus)

Application

  • To apply, please email your resume, cover letter, 3 writing samples, and links to your public social media profiles (Twitter, Instagram, LinkedIn, Facebook, and/or a personal website/blog) to careers@bhasinconsulting.com
  • In your cover letter, please address your content creation and digital marketing skills, and, if applicable, your understanding of the barriers that women, people of colour, and other marginalized individuals experience in their personal and professional lives
  • Please include at least 1 blog post or web article in your writing samples
  • Resumes will be considered on a rolling basis, with interviews commencing on July 23, 2018

bhasin consulting inc. encourages applications from people of colour, Indigenous peoples, people from LGBTQ communities, persons with disabilities, and individuals from other diverse communities.