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Digital Marketing and Communications Manager

Toronto-based consulting firm bhasin consulting inc. seeks a passionate, talented content creator and digital marketer to execute on and manage the exciting next phase of growth for our digital platforms.

Reporting to the President—a dynamic global public speaker, social justice advocate, consultant, and author—the Manager will be responsible for managing and growing the Ritu brand and the bhasin consulting inc. brand in the US, Canada, and other targeted locations:

  • Ritu brand: a personal development platform that provides empowerment tools and strategies to women, people of colour, and others who want to live their best

  • bhasin consulting inc.: A leading diversity and inclusion consulting firm that provides clients with a range of cutting-edge training, speaking, advisory, coaching and e-learning strategies

Description of Role

Based out of our downtown Toronto office, the Manager will oversee and execute all branding, marketing, communications, and content creation activities for the Ritu brand and the bhasin consulting inc. brand, as follows:

Content Creation

  • In collaboration with the President, the Manager will strategize, create, and publish a range of original content including videos, blog posts, social media posts, e-newsletters and mailings, website content, and other digital products – all while leveraging best practices in SEO

  • Required skills:

    • Excellent in copywriting, editing, and researching. Experience with creating blogs, website copy, newsletters, and writing for online platforms including social media content

    • Extensive experience in copywriting and editing to deliver high-quality user experiences

    • Experience with digital content strategy and design

    • Experience with embedding SEO across a range of content areas and platforms, analyzing SEO data, and implementing SEO best practices

        

Social Media Management and Digital Advertising

  • The Manager will be responsible for growing an audience of followers for the Ritu brand across all social media platforms

  • The Manager will strategize with the President to create and publish content across a range of social media platforms, including maintaining the ongoing content calendar and the digital advertising calendar. This includes analyzing the existing social media data for the Ritu brand and providing recommended changes to the President for the existing platforms (Instagram, LinkedIn, Facebook, Twitter, YouTube)

  • The Manager will have knowledge of emerging trends in digital communications to advise on content design and strategy and lead the design and ongoing renewal of the website and evolution of the platforms

  • Track and interpret digital analytics and implement recommendations

  • Synthesize complex information and deliver high-quality user experiences

  • Required skills:

    • A sophisticated and in-depth understanding of the differences between social media platforms, how to grow an audience for each platform, best practices for content publishing for each platform, design needs and best practices, and best approaches for digital advertising

Design

  • In collaboration with the President, the Manager will strategize and create digital and print materials for both brands, including:

    • Provide creative advice and strategic direction

    • Creating marketing cards, programming documents, tiles for social media posts, event flyers, and more

    • Capturing high-quality photography and videography for posting across platforms

  • Required skills:

    • Experience with design strategy and creation. Must have a sharp eye for design, consistency, trends, and more to ensure design excellence

    • Experience with Adobe Creative Suite

Website Management

  • The Manager will manage and maintain the two websites, bhasinconsulting.com and ritubhasin.com, including the following responsibilities: ongoing updating and revising of website content; ensuring that the sites continue to follow SEO best practices; capturing and leveraging client testimonials; and more

  • Required skills:

    • Experience with website management

Event Management

  • Strategize and execute a range of events for both brands with the aim of gaining market insights and growing the digital audience, including the following activities: secure sponsorship; create and execute digital marketing campaigns; plan event program; engage audience in pre- and post-event digital activities including surveys, newsletters, targeted ads, contesting, and more

  • Required skills:

    • Experience with organizing events, including digital marketing of the events

Additional Areas:

  • Profile Development/Public Relations:

    • Determine and leverage opportunities to boost the President’s professional profile – through, for example, media engagement, writing articles, submitting award applications, identifying and applying for certain public speaking opportunities, and more

  • Book Development:

    • Work closely with the President on logistical and content-related matters for her upcoming personal development book including the following activities: assist with securing a book agent and publisher, conduct research, and provide guidance on content development and market positioning

    • Support continued promotion and sales activities for the President’s first book, The Authenticity Principle

  • Vendor Management:

    • Secure and manage relationships with a range of vendors and service providers including branding consultants, speaker’s agents, publicists, photographers, graphic designers, publishers, videographers and editors, and more

Qualifications

  • Undergraduate degree (or higher) in any field

  • Continuing education, coursework, or certification in digital marketing

  • 5 years marketing, communications, and digital marketing experience (or equivalent)

  • Superior writing, editing and proofreading skills

  • Excellent understanding of current digital marketing best practices

  • Experience producing a range of digital content: videos, blog posts, podcasts, photos, and more

  • A strong understanding of, and applied experience with, SEO

  • Intermediate level skills in Adobe Creative Suite (Photoshop and InDesign; Premiere an asset)

  • Experience with Google Analytics, WordPress, Squarespace, CRM systems and other digital marketing technologies

  • A strong interest in issues around self-empowerment and self-development, racism, sexism, and other forms of marginalization

  • Experience working closely with a senior executive, including the ability to work both in collaboration and independently

  • Excellent organizational skills and attention to detail

  • Deadline-driven and able to manage multiple projects in motion

  • Exceptional client-service, relationship management abilities and political acuity

  • Flexible, adaptable, resourceful, and able to juggle multiple priorities in a fast-paced environment

 Please note: If you feel like you are a good match for this position but do not meet all of the above criteria, you are still encouraged to apply. A combination of skills and experience will be considered.

Compensation

  • Competitive with market (salary and possibility of incentive/performance bonus)

 

Application

  • To apply, please email your resume, cover letter, 3 writing samples, and links to your public social media profiles (Instagram, LinkedIn, Facebook, Twitter, and/or a personal website/blog) to marketing@bhasinconsulting.com

    • Please include at least 1 blog post or web article in your writing samples

  • In your cover letter, please ensure that you describe your skills and experience with content creation, digital marketing, and design, and your interest in self-empowerment and your understanding of the barriers that marginalized individuals experience in their personal and professional lives

  • Resumes will be considered on a rolling basis, with interviews commencing in early July. The projected start date will be in August

bhasin consulting inc. encourages applications from people of colour, Indigenous peoples, people from LGBTQ communities, persons with disabilities, and individuals from other diverse communities.