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Why We Need to Talk More Openly About the Challenges of Elder Care

As COVID rates continue to rise, the restrictions for seeing people get tighter and tighter, and the challenges of childcare are increasingly thrust into the spotlight, I’ve been thinking of another type of care that hasn’t been getting as much attention: elder care.

As a Punjabi daughter, I can’t tell you just how important elder care is for me and in my culture. Something I don’t talk about very often — but which I’m making a point to share more and more — is the difficult journey my family has been on with elder care, as we manage the care of my mama (a.k.a. Mama Bhasin, as you may know her from social media, who is living with Alzheimer’s and other serious illnesses.

Elder care is a gut-wrenching and at times isolating experience, and especially in this moment when we are forced to be physically apart from our support networks, so it’s really important that we share what we’re going through.

In this video, I name how hard this experience is and share why I think it’s so important for us to talk about our elder care journeys in this moment — and I pledge do to more of this going forward.

Watch now!

Ritu Bhasin wearing a white and black top, with her chin resting in her hand

I'm Ritu.

I’m an award-winning life coach, empowerment speaker, author, and inclusion expert dedicated to helping you live your best life.

Ritu Bhasin sitting on a coach, leaning on three cushions with one hand on her folded legs and one hand in her hair. She is smiling authentically and looking off to her left.

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