The Authenticity Principle

Resist Conformity, Embrace Differences, and Transform How You Live, Work, and Lead

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In a society that pushes conformity, how can you courageously choose to be who you really are? How can you connect with who you are at your core and stand in your power? Ritu Bhasin’s Amazon bestselling book will give you the answers to all of this and more – it’s a practical guide to living your most empowered life by embracing authentic living.

10 Things This Book Will Teach You

1

A new way of understanding authenticity and what it means to be authentic.

2

The Three Selves Framework — a must-learn framework for knowing, embracing, and being who you are.

3

Practical strategies for living more authentically especially when you don’t know where or how to start.

4

How to overcome your fears of sharing who you are with others.

5

Ways to feel more confident, empowered, and assertive about who you are.

6

How to uncover and connect with your Authentic Self — who you are at your core.

7

What’s causing you to conform, mask, and be your Performing Self in your personal and work life.

8

The importance of your Adapted Self in all spheres of your life.

9

The Seven Behavioral Dimensions and why they matter so much.

10

How I learned to live an authentic life and how you can make it happen too!

… and much more!

Get your copy of The Authenticity Principle

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What is The Authenticity Principle?

The Authenticity Principle is a commitment to being yourself as much as possible, so that you can feel more empowered, confident, and joyful in all that you do. In her Amazon bestseller, The Authenticity Principle, award-winning leadership and diversity expert Ritu Bhasin gives you the tools to make this happen.

Combining the latest neuroscience, leadership, diversity, and mindfulness research with a wealth of practical exercises, Ritu unveils a cutting-edge framework for living more authentically. She also reveals inspiring insights from global thought leaders who have overcome barriers to being authentic — including her own personal journey to overcome conformity, racism, self-loathing, and more in order to find success on her own terms.

Developed after years of working with global leaders and organizations, Ritu’s book uncovers the transformational concept of the Three Selves. This new way of understanding authenticity will empower you to fearlessly and strategically choose how and when to be your Authentic Self or Adapted Self, leaving behind your Performing Self.

Ritu shows that choosing to live authentically is the most important step you can take to thrive in your personal life, your relationships, and your career. More than just a call to “be yourself,” The Authenticity Principle is a rallying cry to disrupt the status quo, bring your differences into the light, and help others do the same.

Praise for The Authenticity Principle

“Relatable right from the first page, The Authenticity Principle is an honest and thoughtful immersion into what it truly means to be ‘The Other’ and how happiness comes with embracing your true self with not only open arms, but an open heart. A definite must-read for all!” 

— Deepa Mehta, Award-winning Director & Screenwriter

“Ritu Bhasin’s work is a much-needed reminder of how important it is to acknowledge, nurture, and inspire the true Authentic Self… Highly recommended for those seeking to maximize their inner potential.”

5/5

— 5-Star Amazon reader review

“Wow. My head is still spinning from all of the ‘ahas’ this book has given me. A must read for all, but especially those of us who struggle to be ‘seen’ and accepted in our workplaces and more broadly in society due to our differences… This is a really really good read.”

5/5

— 5-Star Amazon reader review

“I highly recommend this book if you want to live your most authentic life. Ritu is a powerful writer and speaker who is frank and honest, so if you get a chance to hear her speak, either in person or virtually, take it!”

5/5

— 5-Star GoodReads review

“I love the work of Brené Brown, Liz Gilbert, and Sheryl Sandburg; Ritu Bhasin fits right in with them while also centering the needs of people of color and other minority communities. It was so wonderful to read a book that encourages me to be my truest self while acknowledge the oppressive systems that make that difficult. This is a book I will read again and again.”

5/5

— 5-Star Amazon reader review

“A poignant and powerful work from an inspiring human being… The book is filled with insights and represents a crucial roadmap on how to live a truly authentic life. Highly highly recommended!”

5/5

— 5-Star Amazon reader review

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Get your copy of The Authenticity Principle

Amazon
B&N
Indigo
Kindle
Kobo
Apple-Books
Audible
Google Play