Let’s Talk About Sex (!) in Cultures Where We Rarely Do


Lately I’ve been receiving a lot of questions via Instagram about how to openly talk about sex, especially as women, in cultures where sex is usually a “no-go” topic. I’m so glad that you’ve been asking me about this, because I’m all about talking openly about sex!

Firstly, I get that this can be a hard thing to do. I come from South Asian culture, where sex and sexuality are stigmatized subjects. Growing up, we rarely, if at all, talked about sex (although I note that, now that I'm an adult, my feisty-feminist mom does bring it up!). And, in fact, my South Asian friends rarely talked about it openly either.

But, even when I was young, I was brazenly open about talking about sex, intimacy, and more. Why? I could see that not talking about sex is directly connected to the fear of bias and to patriarchy and sexism. And this wasn’t a good enough reason for me to keep quiet!

Like many social topics, I deeply believe that we must use our voices to disrupt and normalize, especially as women. In order to overcome cultural barriers, we must share openly. So that’s exactly what I do in this #AskRitu video – I candidly talk about how important sex and my sexuality are to me, and how we can all do this.

If you’re struggling to openly talk about sex, and my message resonates with you, then I encourage you to do the following: check out my video, choose someone to courageously yuck it up with about sex, take a deep breath, and then just do it. Let’s all talk more about sex going forward!


I love hearing from you! Send me your #AskRitu questions and thoughts! Email me or message me on any of my social media platforms: Facebook, Instagram, Twitter, LinkedIn.

Like what you’re seeing? Check out my website, and more of my blogs and videos to help you overcome your personal barriers. And don’t forget to sign up for my mailing list to get more inspiration, free tools, and much more right to your inbox!


When it Comes to Standing in My Power, Sorry, I Ain’t Sorry

Indian Daughters, it’s Time to Stop Living for Your Parents

How to Share Your Feelings

How I Claim Physical Space as a Woman of Color